Case Studies: Education (Peter's case)
An English education centre is recommended to buy a Yahoo banner, to attract people to click in to a URL, to fill in a form (at least knowing their name and email address). Then, the centre sends out DM or eDM to the prospects, getting a chance to introduce its services and provide offers. Most importantly, it should include a pURL for the prospects (‘Mary’ and ‘Peter’ in this case) to get engaged with them.
