Case Studies: Luxury Products (Kate's case)
A jewellery shop sends out eDM to customers (‘Kate’ and ‘May’ in this example) to promote the privilege card program and encourage them to join the membership. It then directs the customers to their own pURL filling out their profile, selecting personal preferences on jewel products, and earning points by forwarding to friends. According to the prospects’ profile and preferences, birthday card will be sent out to them on their birth month.
