Case Studies: Travel
HKTB promotes a pVideo about H.K. on their Website. When a visitor comes to the pVideo page, they’ll be asked to type in their name, email address, the country they are from and things they expect for the trip. Based on the collected data, an eDM will be sent to provide information and some highlighted spots they may want to visit. It also directs the prospect to their pURL, where they’ll know the upcoming events or festivals, so they can plan for their trip.
