Data Acquiring
Customer database is a valuable asset of your company because you need the data for any marketing campaigns and business development.
Focus's VDP services help you to conduct an effective marketing program for data acquisition. Whether you want to update your existing customer's data or generate new customer's data, our Dynamic Publishing (DP) solution can meet your needs.
Let's see the following two case studies.
Case 1: Cosmetics Industry - Product Promotion Campaign
A cosmetics brand wanted to launch a product promotion campaign to attract new customers. Since it did not have a ready-database, we suggested the client to buy a web banner ad on Yahoo or Google. Search Engine Marketing (SEM) is used for those without customer's database.
Web Banner
Then, it directed the customers to a micro-site, in which you can obtain data like customer's name; interests and needs (via pGame or a simple survey); phone number, address and email address (by providing offers).
Micro-site
With data acquired, you can send out VDP eDM, VDP direct mail and pURL to the new customers.
VDP eDM
VDP DM
2: Car Industry - Car Maintenance
A car company wanted to remind their customers for car maintenance. Through the marketing campaign, it aimed to update the existing customer's data for future campaigns and business development.
Since the company has a ready-database, it could send out VDP eDM or Direct Mail to direct them to a pVideo for data acquisition.
VDP eDM
pVideo
VDP DM
Variable Data for segmentation and targeting:
| General Customer Variables |
General & Product Interaction Variables |
| Directly Observable |
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| Measurable Through Research |
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Focus is a pioneer in the industry and a leading VDP expert in Asia.
Focus provides professional research & analysis for your VDP Campaign.
Customers, who used focus-VDP, tell their successful stories.
Focus services such as SEM, BI and CRM reinforce the power of VDP.
Tips from our focus-vdp community help your business development.
