Loyalty Campaign

Loyalty campaign is a highly effective way of retaining existing customers and gaining new ones. It helps you maintain customer relationships and establish a corporate image. You can update your existing customer's data and archive new ones; analyze their behaviors, and understand their needs and interests by devising an effective loyalty program via multiple marketing channels.

Focus's Dynamic Publishing (DP) will be an ideal solution for your Loyalty Campaign.

Focus's DP enables Personalization & Customization

Let's see how personalized and customized your Loyalty Campaign can be with our Dynamic Publishing services.

Campaign Process

Function

1. Direct Mail and/ Or eDM:	The integrated loyalty campaign begins with a direct mail piece and/ or an email message. Each Direct Mail piece includes a Personalized URL (pURL) as well as other variable data. The piece is designed to be personalized with relevant message & a great offer to ATTRACT attention. The pURL is placed prominently to direct the recipients to respond & react.
2. Welcome page of a pURL:	Once the recipients visit their pURL, they would first arrive at a Personalized Landing Page - supporting the direct mail piece they received with unique populated copy, images & offers based on customer data. The landing page welcomes & greets the visitors by name.
3. Personalized Video or Game	Create and post a pVideo or a pGame on the pURL for interactivity and data acquisition. The visitors will have a positive impression on your brand/products, establishing brand awareness and brand recognition. Visitors will be engaged to the site and will re-visit the site frequently, creating customer's loyalty. A 'Refer-to-friend' option lets them share the pVideo/ pGame to their friends.
4. Personalized Survey Page	You can capture data from the survey page with relevant questions. It enables you to INTERACT with your customer & trigger the next step in the campaign according to their choices. The survey helps collect additional data based on the respondents' preferences, interests & needs. It is important to provide offers to attract the respondents to complete the survey & to assure follow-up or next steps by the campaign initiator.
5. Pre-populated Profile Page:	Pre-populated fields are made based on the mail file so the visitor only needs to enter data for updating or appending. You can also generate a list of updated & relevant email addresses for future communication.
6. Thank You Page:	A page shows appreciation for the respondent's visit & participation in the survey. This can provide all follow up information or coupon entry confirmation if applicable. The page can also redirect the user to another websites based on their desires and choices.
7. PURL Dashboard:	The dashboard allows you to capture all respondent activities & to REACT with response rates, visitor response patterns & lead information immediately. Analytics & reports can be made for the result of the loyalty campaign.
8. Leads:	Once respondents visit their Landing Page, it generates leads for immediate follow up. Leads can be sent through email or text messaging in real-time to your chosen representatives.

Campaign's Response is Traceable & Instantaneous.

With Focus's Dynamic Publishing Services, clients can start tracking results from direct mail within 22-36 hours, and within minutes for email marketing campaigns.

Access to a dashboard once your personalized direct mail piece is sent. The dashboard allows you to find out who clicked on the pURL, how long they browsed, and what responses were submitted. Powerful analytics for your marketing reports would be made with charts and graphs.

When a direct mail or email campaign is launched, leads will dramatically increase. You can also encourage membership and establish customer loyalty. You are able to track the response rates and real-time results from pURL immediately.

Key Elements for a Successful Campaign:

Studies showed that:

• 40% of any direct mail campaign's success lies in selecting the right list of targeted audience;
• 40% of the success depends on relevant offers that are complementary to the campaign's theme and are valuable enough to generate a response;
• Deliver the right message at the right time is essential for a campaign's success;
• 20% of the success depends on the creativity;
• Variable data for personalization is a key creative strategy to make the creative element more impactful.

Our goal is to help you achieve these elements for your loyalty campaign. Contact us for the services.