HomeFocus-VDP’s Voice Interactive Voice Response System (Voice IVR) is a useful for tracking market response to client’s online (eDM, pURL) and print (VDP) promotions.
By assigning each recipient a unique phone number for responding to the promotion, clients can obtain, monitor and sieve different levels of information for further processing and analyses.
Like VDP technology, voice IVR processes can be customized/personalized and fully automated and computerized for optimal cost-efficiency.