Overview
Flexible. Direct. Personal.Focus Variable Data Publishing (VDP) is a data-driven and one-to-one marketing service, which automates the creation of customized materials to your customers. Traditionally, 10000 copies of the same document deliver a single message to 10000 customers. Instead, VDP enables mass customization producing 10000 different sets of message to 10000 customers. VDP service incorporates variable customer data with flexible contents and scalable images to produce personalized messages to your customers, hence, enables effective Cross-Media campaigns through Direct Mailing (DM), Electronic Direct Mail (eDM), Personalized URL (pURL), Personalized Video (pVideo), Personalized Game (pGame), Personalized Mobile (pMobile), and Variable Hidden Image Data Printing (VHDP) . |
 A complete VDP solution
|
Why is VDP so powerful?
Our VDP services help you get rid of those conventional problems...
In today's competitive business world, more and more comprehensive promotional campaigns are generated. No wonder people would get frustrated if they keep receiving routine and boring commercial messages. As a sender, you want your recipients to read your message and to avoid your mails being blacklisted into JUNK. Focus VDP automates the production of unique and relevant communications, so to encourage your customers to respond and take action.
VDP is your key to success: Motivate Potential Clients, Retain Present Customers & Attract New Business Opportunities...
Uniqueness creates a sense of importance. Your customers would feel respected if they are treated as special and unique. When your customers receive sincere and personal information, they would more likely to communicate, respond and react. With VDP, you can bring personalized and customer-oriented services, which help increase ROI (Return on Investment) of your marketing campaigns. VDP has been used by an increasing number of communications professionals to achieve extraordinary performances in leads acquisition, sales increase, or customer loyalty.
How VDP can be applied?
With the flexibility and scalability of VDP, you can apply to various situations; from simply basic data merge for business correspondence to highly complex, customized promotional materials - for only one or many recipients.
Business Correspondence |
Combine name, address & product information, providing each recipient a unique mailing piece. |
Simple One-to-One Marketing |
Merge graphical components with variable text based on a simple set of rules, producing a unique composition that is customized for each recipient. |
Customer Publications |
Drive specific content into an existing template for immediate publishing, or for inclusion in a newsletter or periodical. |
Multichannel Campaigns |
Incorporate unique text with images & graphics to produce relevant messages based on demographics, purchasing history, or other predictive methods to each recipient, and publish through a combination of print, email & Web. |
TransPromo |
Combine targeted & visually rich promotional or sales information with transactional documents including bills, statements, portfolio and invoices. |
With the power of Focus's VDP Service, you can
- Produce Unique & Relevant Communication
- Launch Multichannel Campaigns
- Achieve Higher Responses Rates & the ROI
- Motivate Potential Clients
- Retain Present Customers
- Develop New Business Opportunities
- Improve Corporate Image
International communications professionals are using VDP and have achieved profitable results. Interested? Contact us for the VDP services.
Focus is a pioneer in the industry and a leading VDP expert in Asia.
Focus provides professional research & analysis for your VDP Campaign.
Customers, who used focus-VDP, tell their successful stories.
Focus services such as SEM, BI and CRM reinforce the power of VDP.
Tips from our focus-vdp community help your business development.
