VDP Personalized Mobile (pMobile)

VDP Personalized Mobile (pMobile) helps marketers to send dynamic messages, with a pURL included, to their customers. Our service adds personalization to your messages with VDP elements, making your marketing campaign more successful.

A survey showed that 74% of all mobile phone users have been active users (i.e. 2.4 billion out of 3.3 billion subscribers at the end of 2007). Mobile phone provides another platform for marketers to reach target audience. In other words, mobile marketing has become increasingly important for business development.

Use our VDP pMobile technology to facilitate your marketing strategies. You can tailor message based on your customer's demographics, interests and needs; and send via mobile phone. You can deliver text message (SMS) to quickly and directly communicate with your audience.

Beyond sending text messages, you can send MMS which allows mobile users to receive slideshow of images, text, audio and video. The rise of Wi-Fi technologies enables users to read your email or surf their pURL in mobile browser immediately. You are also able to trace whether the customers browse their personalized message, as well as when they read the message.

VDP pMobile benefits your marketing strategies with the following characteristics:

• Easy-to-run process (just need a phone list of your customers)
• Ability to send to the list by short delivery time at low cost
• "Portable" messages reach your customers anywhere, anytime
• Concise messages due to the text limit (SMS) - it's easier to be read
• More initiatives for users to act (e.g. surf their pURL)
• Opportunity to identify the influential members of any social communities
• Ability to reach a specific target audience
• Viral marketing - consumers forward messages to other potential consumers in their social sphere
• Trackable user's response to a marketing message