VDP Personalized URL (pURL)

VDP Personalised URL (PURL), or personal websites, are personalized microsites that allow you to capture direct mail or email campaign responses. Focus VDP pURLs are efficient to be created at a reasonable price and are easy to fit into any marketing campaigns. All pURLs are customized based on customer database or mailing list provided. Studies show that companies which adopted pURL technology have achieved:

Let's see how Focus's VDP pURL work:

• Personalized Landing Page:
  A link would be placed in Focus direct mail or email piece driving the recipient to act and visit the pURL. Each pURL is unique and personalized with images, text and incentives according to individual's needs, interests and goals.
• Populated Opt-in Forms or Survey:
  Spontaneous customization can be achieved based on answers to qualifying questions. When a respondent submits information, certain answers trigger relevant messages and offers based on factors including age, gender, income and geographical location.
• Interactive & Creative pGame/pVideo:
  Game or personalized video can be created to make the communication with customers interactive. These functions can help obtain valuable data for follow-up or future business development with offers or gifts provided for attracting users to act and respond.