VDP Personalized Video (pVideo)
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Personalized Video is increasing popular in marketing campaign. Focus's VDP pVideo enables a greater viral potential for your marketing efforts and will enhance the interactivity between customers and your company. A VDP pVideo can be placed on your company's Website to attract visitors and establish a positive corporate image; or it can be linked to customer's pURL to add personalization and interaction, and to drive relevant data such as interests and personal preferences. Add a significant viral component to your campaign by incorporating a "refer-a-friend" web page with the video that the viewer can personalize. Leverage personalized communications and Web 2.0 to expand your campaign and brand image beyond the existing audience group, thereby driving more business opportunities. |
VDP pVideo can be applied in:
Data Acquiring & Lead Generation
- Generate Social Awareness from Viral Marketing
- Capture Real Data through Forward-to- Friend Action
- Promote Corporate Image
Loyalty Marketing
- Enable Personalized & Customized Communication
- Establish Customer Relationships
- Promote Corporate Image
The following table shows what elements can be put to produce a personalized video.
| Elements in a Variable Video | Example |
Variable Text |
Holding up a card displaying the viewer's name or corporate message. |
Variable Image |
Holding up the viewer's image that was uploaded for the video. |
Variable Audio |
Call out the viewer's name during the video |
Variable Video Scenes |
Having the scenes change based on how the viewer interacts with the video landing page. |
Want to watch a pVideo and experience its power?
Check out our Demo pVideo which aimed to illustrate cross media workflows that can be used in a direct marketing campaign.
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