HomeVariable-data printing (VDP), or variable-information printing (VIP), is a customisable form of printing in which graphic components, including texts and images, can be changed from one print to another without pausing or slowing down the printing process eventually for higher cost-efficicency and enhanced visual communications. In business applications, VDP is particualrly suitable for direct marketing [link], customer relationship management [link], loyalty programs [link], sales promotion campaigns [link], ad-hoc advertising [link] and routine invoicing [link]. The main benefits of VDP include high response rates (Thanks to personalized customisation!) and high return on investment (ROI).
Instead of producing, say, 10,000 copies of a single document that delivers a single message to 10,000 customers, variable data printing could deliver 10,000 unique customised messages to each customer for enhanced communication, response and reaction.
Why Variable Data Printing?
As keen commercial competitions these days are necessitating business entities to conduct ever more promotional campaigns through an wide array of medium, more and more customers and potential customers in general are getting sick and tired junk commercial messages.
For business entities in competition, Variable Data Printing (VDP) is the key to cost-efficient success because VDP can help businesses to move potential customers, retain present clientele and develop new ones through effective business communications.